An outside broadcast and charity fundraiser event on the shore of Derwentwater in Cumbria with Magic Radio, Cash For Kids and Bensons For Beds.


Benson’s For Beds wanted to amplify their sponsorship of the Magic Radio Breakfast show and support Bauer Radio’s charity ‘Cash For Kids’. The campaign aimed to ensure that children across the UK can ‘wake up in a good place’ and an on air and digital campaign raised awareness and drove listeners to donate online. An exclusive event was tied into the on air and digital activity.

We firstly created bespoke artwork and digital assets inspired by Derwentwater in the Lake District which were used across the campaign and on site branding. The beautiful Lingholm Estate hosted competition winners, and charity beneficiaries for the morning and guests were immersed in the live recording of the prolific radio breakfast show.
Charity beneficiaries and breakfast show teams climbed Skiddaw mountain with Ronan Keating and Harriet Scott who also took part in adventure challenges to raise funds. Guests and climbers were treated to an exclusive live performance from Ronan Keating as they enjoyed a well earned breakfast and hung out with alpacas!

We took care of the event management, branding design, artist liaison and overall logistics. The weather might have been a bit gloomy but we certainly helped brighten up the day!