Battersea Evolution, London.

20,000 visitors over 4 days.

The Telegraph’s Ski & Snowboard event wanted to become more of a day out for families and friends and not just the snowsports industry.

We curated and managed all event content including live music, kids’ activities, film screenings, and bars.

We also generated and managed strategic content partnerships with brands including Quiksilver, Jimmy’s Iced Coffee and Ski Club of GB.

Achieved year on year increase in ticket sales of 24% and intention to visit again was up 48%.